Privacy Policy

This Privacy Policy explains how GuideCharlotte (“GuideCharlotte,” “we,” “us,” or “our”) collects, uses, and protects personal information obtained from users (“you” or “your”) who access and use this website (the “Site”). By using the Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

GuideCharlotte may collect both personal and non-personal information when you visit or interact with the Site.

a) Personal Information

We may collect personal information that you voluntarily provide, including:

  • Name
  • Email address
  • Information submitted via contact forms or email communications

You are not required to provide personal information to browse the Site.

b) Non-Personal Information

We may automatically collect non-personal information, including:

  • Browser type and version
  • Device type and operating system
  • IP address (anonymized where reasonably possible)
  • Pages visited, referring URLs, and time spent on the Site

This information is used for analytics, security, and performance optimization.

2. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), GuideCharlotte processes your personal information under the following legal bases:

  • Your consent (e.g., when submitting a contact form)
  • Legitimate interests (e.g., improving the Site and analyzing usage)
  • Compliance with legal obligations

3. How We Use Your Information

GuideCharlotte uses collected information for the following purposes:

  • To respond to inquiries and communications
  • To improve content quality and user experience
  • To monitor and analyze Site performance and traffic
  • To comply with applicable laws and regulations

GuideCharlotte does not sell, rent, or trade your personal information.

4. Cookies & Tracking Technologies

GuideCharlotte uses cookies and similar tracking technologies to enhance functionality, analyze traffic, and improve user experience.

Cookies may include:

  • Essential cookies – required for basic site functionality
  • Analytics cookies – used to understand how visitors interact with the Site

You can control or disable cookies through your browser settings. Please note that disabling cookies may impact certain features of the Site.

5. Third-Party Services

GuideCharlotte may use third-party services such as analytics providers. These services may collect information in accordance with their own privacy policies.

GuideCharlotte is not responsible for the privacy practices of third-party websites linked from the Site.

6. Data Retention

GuideCharlotte retains personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

7. Your Privacy Rights

a) GDPR Rights (EEA Residents)

If you are located in the EEA, you have the right to:

  • Access your personal data
  • Request correction or deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Lodge a complaint with a data protection authority

b) CCPA Rights (California Residents)

If you are a California resident, you have the right to:

  • Request disclosure of personal information collected
  • Request deletion of personal information
  • Know that GuideCharlotte does not sell personal information
  • Not be discriminated against for exercising your privacy rights

8. Data Security

GuideCharlotte implements reasonable technical and organizational measures to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure.

9. Children’s Privacy

The Site is not intended for children under the age of 13. GuideCharlotte does not knowingly collect personal information from children.

10. Changes to This Privacy Policy

GuideCharlotte may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Your continued use of the Site after changes are posted constitutes acceptance of the revised Privacy Policy.

11. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, you may contact:

GuideCharlotte
Email: contact@guidecharlotte.com